{"id":902,"date":"2018-05-29T21:21:31","date_gmt":"2018-05-29T21:21:31","guid":{"rendered":"http:\/\/realestateagentmagazine.com\/?p=902"},"modified":"2018-05-29T21:21:31","modified_gmt":"2018-05-29T21:21:31","slug":"5-must-use-tips-to-turn-your-business-card-into-your-best-marketing-real-estate-pun-intended","status":"publish","type":"post","link":"https:\/\/realestateagentmagazine.com\/5-must-use-tips-to-turn-your-business-card-into-your-best-marketing-real-estate-pun-intended","title":{"rendered":"5 Must-Use Tips to Turn Your Business Card into Your Best Marketing Real Estate (Pun Intended)"},"content":{"rendered":"

1. Remove Your Picture<\/strong><\/h3>\n

You are taking up valuable space. Before websites and social media, this may have been useful. It is a good part of marketing to have a current picture on your website, so that clients feel like they know you before they know you. If you\u2019ve handed them a business card, however, they\u2019ve met you.<\/p>\n

2. Stop Asking for Referrals<\/strong><\/h3>\n

I\u2019m not saying to actually stop asking for referrals that would be marketing suicide. I mean, stop asking for them on your business card. Let\u2019s face it. The people who are going to refer you to their friends, family, coworkers, etc. have probably worked with you. You\u2019ve sold their home or helped them find their dream home. They have your contact information. The people you hand your card to are the people you\u2019ve just met. You\u2019re trying to win their business, so stop skipping steps.<\/p>\n

3. Use Both Sides of the Card<\/strong><\/h3>\n

If you\u2019re leaving the back blank, you\u2019re wasting 50 percent of the space you have to market to potential clients. Use that space to share some unique information with them that may drive them to hold onto your card.<\/p>\n

4. Leverage Technology<\/strong><\/h3>\n

While QR codes have gone out of fashion \u2013 almost as quickly as they came in fashion \u2013 there still may be a use for them on business cards. If you don\u2019t feel like a QR code is right, just listing the URL works as well. The important aspect to consider is where said QR code or URL brings them. Instead of just bringing them to your website, bring them somewhere they would want to go. For example, most people ask REALTOR\u00aes about the market. They\u2019re concerned with how it\u2019s doing. When they ask that question, we all know they\u2019re asking about their neighborhood and more specifically their own home.<\/p>\n

Create a website or a sub-page within your website that addresses this question. For example, you could create the HowMuchIsMyHomeWorth.com website. Visitors could enter their address and get the live listings and sold and trend data from your MLS surrounding their home. This would give them a good idea of what their home is worth. The website could send all the information to their email and continue sending regular reports. Since you created the website, your branding and contact information are on every email they receive.<\/p>\n

5. Less is\u00a0Always\u00a0<\/em>More<\/strong><\/h3>\n

Don\u2019t go overboard with information. The card should be simple with the necessary information only. Don\u2019t clutter your business card with information about yourself. Leave white space. Firstly, the white space is a good place for someone to write down some notes. Secondly, the card will look cleaner and more professional.<\/p>\n

While technology continues forging ahead, leaving behind many of the old marketing mediums, the business card still stands strong. Make sure that you make good use of that real estate.<\/p>\n","protected":false},"excerpt":{"rendered":"

1. Remove Your Picture You are taking up valuable space. Before websites and social media, this may have been useful. It is a good part of marketing to have a current picture on your website, so that clients feel like they know you before they know you. If you\u2019ve handed them a business card, however, […]<\/p>\n","protected":false},"author":5,"featured_media":905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[12],"class_list":["post-902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/comments?post=902"}],"version-history":[{"count":0,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media\/905"}],"wp:attachment":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media?parent=902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/categories?post=902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/tags?post=902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}