{"id":4445,"date":"2022-01-26T22:33:04","date_gmt":"2022-01-26T22:33:04","guid":{"rendered":"https:\/\/realestateagentmagazine.com\/?p=4445"},"modified":"2022-01-27T15:02:44","modified_gmt":"2022-01-27T15:02:44","slug":"10-real-estate-listing-mistakes-to-avoid","status":"publish","type":"post","link":"https:\/\/realestateagentmagazine.com\/10-real-estate-listing-mistakes-to-avoid","title":{"rendered":"10 Real Estate Listing Mistakes to Avoid"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What is one mistake real estate agents make when listing a property? <\/span><span style=\"font-weight: 400;\">To help real estate agents avoid property listing mistakes, we asked business owners and experienced agents this question for their best insights. From showing the house in \u201cas-is\u201d condition to agreeing on a price that will never sell, there are several common mistakes that you can avoid as a real estate agent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is what 10 thought-leaders had to say:<\/span><span style=\"font-weight: 400;\"><\/p>\n<p><\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Showing the House As-is<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Forgetting Printed Materials<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Not Learning About Property Insurance<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Neglecting to Include Photos<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ignoring the Need for Repairs and Upgrades<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Too Much Text in Listings<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Failing to Comp the Value of Nearby Properties<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Not Choosing the Right Marketing Strategy<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Agreeing to a Price that Will Never Sell<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Assuming All the Facts Are On the Table<\/span><\/li>\n<\/ul>\n<h3><b>Showing the House As-is<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Many real estate agents will list a house and then show it as-is, with little regard to presentation. This is a mistake because the way a home is staged can make a big difference in whether or not the agent will be holding an open house. At the very least, make an effort to show how the home might look with furniture and appliances inside. With that in place, homebuyers can get a better idea of how it might look for them, and may feel enticed into making an offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alisha Taylor, <\/span><a href=\"https:\/\/www.alishataylor.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Alisha Taylor Interiors<\/span><\/a><\/p>\n<h3><b>Forgetting About Printed Marketing Materials<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When listing a property, real estate agents prioritize taking high-quality photos \u2014 and rightly so. It\u2019s those images that book showings. But one forgotten part of the selling process is having printed marketing materials, such as home sales flyers and promotional products at the property ready for every showing.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Homebuyers may have a list of homes they\u2019ve visited on their phones but having a home sales flyer in hand of the house they loved can be the reminder that turns into a sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Eric Blumenthal, <\/span><a href=\"https:\/\/theprintauthority.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">The Print Authority<\/span><\/a><\/p>\n<h3><b>Not Learning About Property Insurance<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Real estate agents make the mistake of not going the extra mile by knowing about homeowners insurance (HOI) or commercial property insurance since it often factors into the overall price tag. Property insurance is typically a lender requirement. The cost associated with property insurance is often affected by the property\u2019s location. For example, coastal properties due to their susceptibility to flooding, may come with a much higher property insurance cost. All additional costs and fees matter when it comes to buying or selling properties.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vicky Franko, <\/span><a href=\"https:\/\/insura4you.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Insura<\/span><\/a><\/p>\n<h3><b>Neglecting to Include Photos<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Failing to include photos of a property is a big no-no. Many potential home buyers prefer to do real estate research online, and if your MLS listings don\u2019t have photos, they may pass right over them no matter how enticing the property otherwise is. The housing market is hot right now, but it\u2019s not so hot that you can neglect taking and including photos in your listings. Always include photos, and post as many as you can to help buyers get an idea of what\u2019s for sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rod Cullum, <\/span><a href=\"https:\/\/cullumhomes.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Cullum Homes<\/span><\/a><\/p>\n<h3><b>Ignoring the Need for Repairs and Upgrades<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If listing a property that desperately needs some cosmetic upgrades or repairs, there\u2019s every chance prospective buyers will balk at paying more than its perceived value. First impressions are everything. So, if it\u2019s at all possible, when faced with helping sell a home that could use some cosmetic repairs, agents should encourage their clients to get those done before listing. Failing to do so could lead to delays, headaches, and heartache for both sellers and buyers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todd Sriro, <\/span><a href=\"https:\/\/www.beonstone.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Be.On Stone<\/span><\/a><\/p>\n<h3><b>Too Much Text in Listings<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes real estate agents can include too much text in their real estate listings. While it&#8217;s good to give people useful information in these listings, it&#8217;s also important to catch people&#8217;s attention with descriptions that give the main highlights and that are not too long. At the end of the day you don&#8217;t want to bore the reader. Keep your listing descriptions clear, concise, and intriguing with a high-quality picture.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Matt Woods, <\/span><a href=\"http:\/\/sold.com\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">SOLD.com<\/span><\/a><\/p>\n<h3><b>Failing to Comp the Value of Nearby Properties<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Failing to comp the value of nearby houses to ensure a listed selling price is appropriate may cause issues down the road. A property may appraise in a way that causes potential buyers to back out if they\u2019ll have to put down more upfront. Even in a seller\u2019s market, a house that seems overpriced can cause it to sit for far longer than other houses for sale in the same neighborhood. And if priced too low, you could lose out on a sizable commission.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lily Yu, <\/span><a href=\"https:\/\/www.oakspringsrealty.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Oak Springs Realty<\/span><\/a><\/p>\n<h3><b>Not Choosing the Right Marketing Strategy<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">A common mistake many real estate agents make is not choosing the right marketing strategy when listing a property. This can be due to upfront branding costs, license fees, camera equipment, and others. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">A lot of property dealers come into the industry with the preconceived notion of making big bucks. But in reality, they aren\u2019t aware it takes money to make some because of the competitive market. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">So, investing in equipment and marketing are essential. You can use online advertising and other traditional means, such as billboards, television, etc. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The money starts flowing when you use branding tactics that work best for you!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keith Sant, <\/span><a href=\"https:\/\/www.kindhousebuyers.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Kind House Buyers<\/span><\/a><\/p>\n<h3><b>Assuming All the Facts Are On the Table<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Real estate agents often make one mistake and that is assuming all the facts are on the table. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">They sometimes neglect to mention important details such as costs that a client is unaware of. This creates awkward situations where the client thinks they\u2019ve been duped with extra costs. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Other times agents fail to maintain correspondence when there is nothing new to report. It feels natural to do this when there aren\u2019t any updates. But checking in is necessary because the client isn\u2019t aware of market trends like an agent is. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Suppose the listing prices go down over the course of a few weeks. When you call up the client to let them know the final selling price, they feel taken aback. You could have avoided this situation if you had stayed more in touch.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cristina Ortega, <\/span><a href=\"https:\/\/www.mrspropertysolutions.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Mrs Property Solutions<\/span><\/a><\/p>\n<h3><b>Agreeing to a Price that Will Never Sell<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes, real estate agents agree to a price that will never sell. This is the biggest mistake they make.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Sellers tend to convince agents that they\u2019ll be able to sell an overpriced listing if they work hard. But it\u2019s important to go with your gut. Do not take the listing if the seller asks for a sky-rocketing price. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Overpriced listings tend to linger on the market for a long time. If you know that a property won\u2019t ever sell at such a high price, then it&#8217;s best to walk away. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">What you should do instead is find realistic sellers. These people are the ones who understand the value of their homes. Otherwise, you\u2019ll only be wasting time on a property that wouldn\u2019t sell.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Liz Hutz, <\/span><a href=\"https:\/\/www.cashhomebuyersnc.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Cash Home Buyers North Carolina<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is one mistake real estate agents make when listing a property? To help real estate agents avoid property listing mistakes, we asked business owners and experienced agents this question for their best insights. From showing the house in \u201cas-is\u201d condition to agreeing on a price that will never sell, there are several common mistakes [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":4446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,15],"tags":[],"class_list":["post-4445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-spotlight"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/4445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/comments?post=4445"}],"version-history":[{"count":1,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/4445\/revisions"}],"predecessor-version":[{"id":4447,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/4445\/revisions\/4447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media\/4446"}],"wp:attachment":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media?parent=4445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/categories?post=4445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/tags?post=4445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}