{"id":4428,"date":"2021-12-30T23:12:58","date_gmt":"2021-12-30T23:12:58","guid":{"rendered":"https:\/\/realestateagentmagazine.com\/?p=4428"},"modified":"2021-12-30T23:12:58","modified_gmt":"2021-12-30T23:12:58","slug":"how-to-increase-customer-testimonials-11-tips-strategies-to-try","status":"publish","type":"post","link":"https:\/\/realestateagentmagazine.com\/how-to-increase-customer-testimonials-11-tips-strategies-to-try","title":{"rendered":"How To Increase Customer Testimonials: 11 Tips &#038; Strategies To Try"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What is one way to increase customer testimonials for your website or favorite review site?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you increase customer testimonials on your website or favorite review site, we asked marketing professionals and business leaders this question for their best insights. From incorporating a call to action to creating an automated email, there are several ways to increase customer testimonials.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are eleven tips and strategies to increase customer testimonials:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Incorporate a Call-To-Action<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Document or Record Your Customer\u2019s Experience<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Ask for Online Reviews<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Follow Up<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Get Approval and Share Reviews that Already Exist<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Educate Customers on the Importance of Testimonials<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Add an Incentive<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Reach Out and Ask<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Use Surveys &amp; Email Campaigns<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Apply the Law of Reciprocation<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Create an Automated Email<\/span><\/li>\n<\/ul>\n<h3><b>Incorporate a Call-To-Action<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Simply sending out an email or posting content on social media isn\u2019t enough. Share an example of a recent customer testimonial in an email or social media post and add a relevant call-to-action such as \u201cWrite a Review\u201d. You can sweeten the deal with a discount code or free product in exchange for their time. By highlighting previous reviews and adding a CTA, it is much easier for customers to want to take action on it.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Randall Smalley, <\/span><a href=\"https:\/\/www.cruiseamerica.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Cruise America<\/span><\/a><\/em><\/p>\n<h3><b>Document or Record Your Customer\u2019s Experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to interior design, it\u2019s all about the big reveal. Visual testimonials are much more valuable and are often more related for prospective clients. This is why it is important to document and record a client\u2019s reaction on camera. Reach out and ask your customers ahead of time if it\u2019s ok to record and post their reveal and reaction online. It won\u2019t take much time out of their day since we\u2019re doing all the work to ensure their happiness. Most clients are more than willing to oblige.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Alisha Taylor, <\/span><a href=\"https:\/\/www.alishataylor.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Alisha Taylor Interiors<\/span><\/a><\/em><\/p>\n<h3><b>Ask for Online Reviews<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The best way to do it is to ask your clients to leave a review online. Privately, people are more than happy to share their opinion and praise, but they can be shy about doing it publicly. Assuming that you\u2019ve given them praiseworthy service, they should have no problem helping you out.\u00a0<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Allan J. Switalski, <\/span><a href=\"https:\/\/avanacapital.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">AVANA Capital<\/span><\/a><\/em><\/p>\n<h3><b>Follow Up<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Follow up with customers whenever you can. When you reach out to clients or patients after a visit, it adds a special touch to the customer service experience. Follow up to make sure that they were happy with their visit. Also, follow up to make sure that there were no post view issues. Then at the patient or client\u2019s approval, you should take notes on the experience and create a draft review that they can share online. This way you remove the additional work or hassle in writing the review.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no overstating the importance of testimonials, so don\u2019t be shy about it. With our products and clientele, it\u2019s in our interest to seek out testimonials as often as we can. For customers who are on the fence about going with you, reviews can make a huge impact on their decision-making process.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Henry Babichenko, <\/span><\/em><a href=\"https:\/\/eurodenture.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\"><em>European Denture Center<\/em><\/span><\/a><\/p>\n<h3><b>Get Approval and Share Reviews that Already Exist<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You can increase the number of testimonials on your website without having to ask any customers to write anything new. Set up Google alerts or check out your social media comments, for some of your best reviews. Scour your Amazon product pages or Yelp. Chances are, many people have already shared their opinion about your company or your products, and you can use these to your advantage.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Vanessa Molica, <\/span><a href=\"https:\/\/www.thelashprofessional.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">The Lash Professional<\/span><\/a><\/em><\/p>\n<h3><b>Educate Customers on the Importance of Testimonials<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When asking for a review, explain to your customers how sharing their positive experiences can help them find the best product or service. Ask them meaningful questions about their pain points and what made them choose your company. Satisfied customers will be happy to support your business when they understand that their input makes an impact. That way, they can also realize the benefits of using your service they previously did not think of.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Rebeca Sena, <\/span><a href=\"https:\/\/www.getspace.digital\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">GetSpace<\/span><\/a><\/em><\/p>\n<h3><b>Add an Incentive<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The easiest way to increase customer testimonials on your website or another popular review site is to implement an incentive. Depending on your business, this could be something like 10% off their next purchase or a free gift with purchase. Just be sure to ask them to show you their review post to verify! People are more likely to leave a positive review if they receive something in return.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Sophia Orlando, <\/span><a href=\"https:\/\/markitors.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Markitors<\/span><\/a><\/em><\/p>\n<h3><b>Reach Out and Ask<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">There\u2019s no harm or shame in mining your customer base for testimonials. For many satisfied clients, leaving a review is an afterthought. They\u2019ll only feel the need to write reviews if there\u2019s a problem with a service, or if they want to vent about a company. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">But if you know a client was satisfied, and you see that they didn\u2019t leave any review, reach out to them. They may be more than happy to pen a testimonial. We do this at our independent life insurance agency and have earned genuinely appreciative feedback.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Chris Abrams, <\/span><a href=\"https:\/\/abramsinc.com\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Abrams Insurance Solutions<\/span><\/a><\/em><\/p>\n<h3><b>Use Surveys &amp; Email Campaigns<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you are attempting to increase the number of positive testimonials or reviews of your business, try reaching out to customers with surveys and an email campaign. Determine which customers have had a good experience by designing your own survey that asks for a description of the customer\u2019s experience as well as their email address. Once you have gauged which customers have had the most positive experiences, you can email them and ask that they leave feedback on your website or business\u2019 page on a review site. These customers are more than likely to leave positive reviews and boost your public reputation. Take this strategy one step further by reaching out directly to customers who provide negative feedback on your survey. This way, you not only provide excellent customer service by remedying customers\u2019 complaints, but you also decrease the likelihood that these customers will leave a negative review of your business.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Than Merrill, <\/span><a href=\"http:\/\/fortunebuilders.com\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">FortuneBuilders<\/span><\/a><\/em><\/p>\n<h3><b>Apply the Law of Reciprocation<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Robert Cialdini&#8217;s book &#8220;Influence&#8221; talks about the Law of Reciprocation. When you give someone a gift, they feel strongly obligated to return the favor.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">I send a little thank you package to every customer, with a handwritten card and a gift basket. Two weeks later, I called the client and asked if they would be open to reviewing me, as it helps my business. Without fail, customers are more than happy to give me a review to return the favour.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Liz Hutz, <\/span><a href=\"https:\/\/www.cashhomebuyersnc.com\/\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Cash Home Buyers North Carolina<\/span><\/a><\/em><\/p>\n<h3><b>Create an Automated Email<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">You have processes and systems set up to help you work with your clients, gather information, submit paperwork, and more.\u00a0 Making sure you have a project close process will help with gathering testimonials. Once everything is complete (and before too much time has lapsed) send out an email asking your client for a testimonial. You can link directly to the social platform review areas where they can post or just ask them to reply with their thoughts. You can create an email template and personalize it slightly each time.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Tanya Gagnon, <\/span><a href=\"https:\/\/missdetails.com\" target=\"_blank\" rel=\"nofollow noopener\"><span style=\"font-weight: 400;\">Miss Details<\/span><\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is one way to increase customer testimonials for your website or favorite review site? To help you increase customer testimonials on your website or favorite review site, we asked marketing professionals and business leaders this question for their best insights. From incorporating a call to action to creating an automated email, there are several [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":4429,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"class_list":["post-4428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/4428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/comments?post=4428"}],"version-history":[{"count":1,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/4428\/revisions"}],"predecessor-version":[{"id":4430,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/4428\/revisions\/4430"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media\/4429"}],"wp:attachment":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media?parent=4428"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/categories?post=4428"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/tags?post=4428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}