{"id":4386,"date":"2021-10-20T17:36:46","date_gmt":"2021-10-20T17:36:46","guid":{"rendered":"https:\/\/realestateagentmagazine.com\/?p=4386"},"modified":"2021-10-27T19:38:56","modified_gmt":"2021-10-27T19:38:56","slug":"12-real-estate-social-media-marketing-ideas-for-realtors","status":"publish","type":"post","link":"https:\/\/realestateagentmagazine.com\/12-real-estate-social-media-marketing-ideas-for-realtors","title":{"rendered":"12 Real Estate Social Media Marketing Ideas for Realtors"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What is one real estate social media marketing idea that a realtor can try?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help realtors with their social media efforts, we asked real estate experts and business leaders this question for their best ideas. From leveraging LinkedIn to creating real estate marketing videos, there are several suggestions that may help you boost your online marketing strategy to attract new clients through social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are 12 ways to improve your real estate social media marketing:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leverage LinkedIn for Potentials Buyers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Try a Little Humor<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Feature a Home of the Week<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use Hashtags Effectively<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add Testimonials on Instagram<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Answer FAQs in Weekly Posts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start Using Tik Tok for Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Enable Immediate Sales Calls<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write Blog Posts With Real Estate Tips<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create Real Estate Marketing Videos<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilize Chatbots in Your Sales Process<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Help Clients Declutter<\/span><\/li>\n<\/ul>\n<h3><\/h3>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-4389 aligncenter\" src=\"https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/10\/bigstock-Crowded-Video-Screen-With-Dive-415418890-300x169.jpg\" alt=\"\" width=\"555\" height=\"313\" srcset=\"https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/10\/bigstock-Crowded-Video-Screen-With-Dive-415418890-300x169.jpg 300w, https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/10\/bigstock-Crowded-Video-Screen-With-Dive-415418890-1024x576.jpg 1024w, https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/10\/bigstock-Crowded-Video-Screen-With-Dive-415418890-768x432.jpg 768w, https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/10\/bigstock-Crowded-Video-Screen-With-Dive-415418890-1536x864.jpg 1536w, https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/10\/bigstock-Crowded-Video-Screen-With-Dive-415418890-750x422.jpg 750w, https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/10\/bigstock-Crowded-Video-Screen-With-Dive-415418890-1140x641.jpg 1140w, https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/10\/bigstock-Crowded-Video-Screen-With-Dive-415418890.jpg 1600w\" sizes=\"(max-width: 555px) 100vw, 555px\" \/><\/p>\n<h3><b>Leverage LinkedIn for Potentials Buyers<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">From an interior designer standpoint, we found that real estate marketing is about making connections and building trust with potential buyers and sellers. So, using LinkedIn is a great addition to your marketing strategy to reach out directly to potential clients.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good way to use LinkedIn for real estate social media marketing is to construct a personal brand for yourself as a realtor. Create content to position yourself as a thought leader, industry expert, and trusted resource for home buyers and sellers. This can include staging tips from an interior design colleague, finance tips to prepare for the buying process, or details about closed deals with client reviews.<\/span><\/p>\n<p><em><strong>Alisha Taylor, <a href=\"https:\/\/www.alishataylor.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Alisha Taylor Interiors<\/a><\/strong><\/em><\/p>\n<h3><b>Try a Little Humor<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The real estate market can be difficult to decipher for both real estate agents and homebuyers today. So to lighten up the room, why not try a little humor whenever the situation arises?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Memes can be a great way to lighten the load while simultaneously getting your message out there on social media. You don\u2019t even need to spend any money to do this. The right image and the right copy will bring a good laugh to your audience, grabbing the right kind of attention for your brand.<\/span><\/p>\n<p><strong><em>Lily Yu, <a href=\"https:\/\/www.oakspringsrealty.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Oak Springs Realty<\/a><\/em><\/strong><\/p>\n<h3><b>Feature a Home of the Week<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to real estate, potential clients are looking to see the types of homes they will have access to. A Home of the Week can highlight the variety of homes that a realtor works with, providing details that will catch the eye of the intended homeowner.<\/span><\/p>\n<p><strong><em>Beth Baranski, <a href=\"https:\/\/markitors.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Markitors<\/a><\/em><\/strong><\/p>\n<h3><b>Use Hashtags Effectively<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Realtors can tap into a huge market by using hashtags for social media marketing. They should come up with creative and catchy hashtags that describe their posts in a detailed fashion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can even do a simple search on popular hashtags that depict the real estate industry. For instance, if they are posting about new homes for sale in New York, then #newyorkhomesforsale is the hashtag they can use to connect with interested people.<\/span><\/p>\n<p><strong><em>Raaquib Pathan,<a href=\"https:\/\/www.fastpathhomebuyers.com\/\" target=\"_blank\" rel=\"nofollow noopener\"> FastPath Home Buyers<\/a><\/em><\/strong><\/p>\n<h3><b>Add Testimonials on Instagram<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Instagram has powerful marketing potential for realtors looking to reach a larger audience. One way you can harness the power of Instagram and build a larger organic audience of followers is by posting testimonials of previous clients you have worked with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">After working with a satisfied client, request a short video testimonial that discusses how and why your client would recommend that another person works with you. Edit and post this content occasionally throughout your Instagram page and stories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a great way to diversify your content and highlight real-life reviews of the results you are able to produce. Over time, your testimonials on Instagram will work to build your credibility and success as a realtor.<\/span><\/p>\n<p><strong><em>Than Merrill, <a href=\"http:\/\/fortunebuilders.com\" target=\"_blank\" rel=\"nofollow noopener\">FortuneBuilders<\/a><\/em><\/strong><\/p>\n<h3><b>Answer FAQs in Weekly Posts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Make a note of questions you get from your clients. Chances are, those are on the mind of many prospective clients. Start a weekly Q&amp;A post where you answer one of those questions in a post or video. It will show your depth of knowledge, and you can build a library that you can archive in Highlights on Instagram or on your website in a feed.<\/span><\/p>\n<p><strong><em>Tanya Gagnon, <a href=\"https:\/\/missdetails.com\" target=\"_blank\" rel=\"nofollow noopener\">Miss Details<\/a><\/em><\/strong><\/p>\n<h3><b>Start Using Tik Tok for Marketing<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">In today\u2019s world, there are so many different platforms a realtor can utilize to gain more of a following and attention around their properties. One amazing way is by utilizing Tik Tok!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways to go about this. You can stick to traditional property tours, or you can get creative and create content that goes along with current Tik Tok trends. Many realtors have gone viral on Tik Tok, so it\u2019s a good idea to look at those accounts for inspiration!<\/span><\/p>\n<p><strong><em>Brooke Wilson, <a href=\"http:\/\/meetfabric.com\" target=\"_blank\" rel=\"nofollow noopener\">Fabric<\/a><\/em><\/strong><\/p>\n<h3><b>Enable Immediate Sales Calls<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Realtors can leverage the power of Facebook, Youtube, and Instagram\u2019s ability to accurately segment potential customers, thereby improving the efficiency of the overall marketing budget. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">In my experience, when I was house-hunting, I came across a realtor that had set up a one-click Facebook page that immediately linked me to a video call with a sales representative via Zoom or Google Meets. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">The real estate agent knew which property I was interested in and even provided other properties in the adjacent areas. This was fantastic because the transition was seamless, and it did not require me to pick up my phone and call. I thought this was an innovative use of social media marketing in the real estate space.<\/span><\/p>\n<p><strong><em>Mogale Modisane, <a href=\"http:\/\/www.toolsgalorehq.com\" target=\"_blank\" rel=\"nofollow noopener\">ToolsGaloreHQ<\/a><\/em><\/strong><\/p>\n<h3><b>Write Blog Posts With Real Estate Tips<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Social marketing is one of the marketing trends since 2020 that, until now, is growing. Real estate agencies should take advantage of the benefits that social media has to offer in terms of marketing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One social media marketing idea I recommend you try is creating blog posts about real estate tips. Anyone in social media dreams to have a house of their own, so posting this kind of content will hook their attention and might inspire them to share your post, which is good for your agency.\u00a0<\/span><\/p>\n<p><strong><em>Cameron Miller, <a href=\"https:\/\/cameronmiller.ca\/\" target=\"_blank\" rel=\"nofollow noopener\">Cameron Miller Real Estate<\/a><\/em><\/strong><\/p>\n<h3><b>Create Real Estate Marketing Videos\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">No matter what type of real estate you\u2019re selling, you should use video as part of your social media strategy. A picture is worth a thousand words; that\u2019s true. But if a photo can help generate more leads, a video may be the reason those leads turn into sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Footage not only lets the realtor showcase the property in detail but also allows the viewer to feel like they\u2019re roaming around and checking out the place by themselves. The best thing to do is to hire a professional to shoot and edit a video of your real estate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you\u2019re on a budget, you can do it yourself. All you need is a smartphone and a video editing tool. Just remember to keep it short. A video between two and six minutes is best. If you create a video longer than that, you risk losing your viewer\u2019s attention.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As for the type of videos you should post on your social media pages, consider making listing videos, live open-houses, before and after renovations, advice videos, and testimonials.<\/span><\/p>\n<p><strong><em>Estrella Alvarado, <a href=\"https:\/\/www.brafton.com.au\" target=\"_blank\" rel=\"nofollow noopener\">Brafton<\/a><\/em><\/strong><\/p>\n<h3><b>Utilize Chatbots in Your Sales Process<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Things can move fast in real estate. When I was an office manager for a real estate firm, I was surprised to see that no one used chatbots. Chatbots are cheap and not a particularly difficult tool to set up.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They\u2019re great at doing the easy, time-consuming, rote, and preliminary part of a sales process. Check out Intercom or ManyChat.<\/span><\/p>\n<p><strong><em>Karen Zachary, <a href=\"https:\/\/anchorvirtualassistants.com\" target=\"_blank\" rel=\"nofollow noopener\">Anchor Virtual Assistants<\/a><\/em><\/strong><\/p>\n<h3><b>Help Clients Declutter<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Time and time again, I see homes for sale that are staged with a Pod sitting outside, making me wonder how the seller REALLY lives and where storage is. Teach your followers (via TikTok then recast on Facebook and Instagram) how to declutter, clean a room in 10 minutes, or any other strategic home hacks that allow a seller to get ready to sell \u2014 without a headache!<\/span><\/p>\n<p><strong><em>Erin Lubien, <a href=\"https:\/\/empoweruconsultinggroup.com\" target=\"_blank\" rel=\"nofollow noopener\">Empoweru Consulting Group<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is one real estate social media marketing idea that a realtor can try? To help realtors with their social media efforts, we asked real estate experts and business leaders this question for their best ideas. From leveraging LinkedIn to creating real estate marketing videos, there are several suggestions that may help you boost your [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":4388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,15],"tags":[12],"class_list":["post-4386","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-spotlight","tag-marketing"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/4386","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/comments?post=4386"}],"version-history":[{"count":7,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/4386\/revisions"}],"predecessor-version":[{"id":4396,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/4386\/revisions\/4396"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media\/4388"}],"wp:attachment":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media?parent=4386"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/categories?post=4386"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/tags?post=4386"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}