{"id":4286,"date":"2021-07-01T23:14:17","date_gmt":"2021-07-01T23:14:17","guid":{"rendered":"https:\/\/realestateagentmagazine.com\/?p=4286"},"modified":"2021-07-12T17:59:08","modified_gmt":"2021-07-12T17:59:08","slug":"9-personal-branding-tips-for-real-estate-agents","status":"publish","type":"post","link":"https:\/\/realestateagentmagazine.com\/9-personal-branding-tips-for-real-estate-agents","title":{"rendered":"9 Personal Branding Tips For Real Estate Agents"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What is your best personal branding tip for real estate agents? <\/span><span style=\"font-weight: 400;\">Having a brand is the way to make a mark on the world and continue to thrive in any profession. To help real estate agents with building their personal brand, we asked CEOs and business professionals this question for their best tips. From building your local presence to investing in digital marketing, there are several strategies that may help you build your personal brand as a real estate professional for years to come.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are nine tips for personal branding for real estate agents:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make Printed Materials Standout<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Share What Makes You Unique<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cornerstone on Consistency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow Up With Handwritten Notes<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invest in Digital Marketing<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build Your Local Presence<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be Your Authentic Self<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obtain a Trademark<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find Your Niche Social Media<\/span><\/li>\n<\/ul>\n<h3><b>Make Printed Materials Standout<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Spice up your printed marketing materials! Real Estate is still one of those industries that rely heavily on business cards, brochures, flyers, and everything in between. Instead of using the same, cookie-cutter designers, invest in a good graphic designer who can make your materials stand out from the crowd. Pro Tip: Come prepared with a great headshot!<\/span><\/p>\n<p><em><strong>Eric Blumenthal, <a href=\"https:\/\/theprintauthority.com\" target=\"_blank\" rel=\"nofollow noopener\">The Print Authority<\/a><\/strong><\/em><\/p>\n<h3><b>Share What Makes You Unique<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">My best personal branding tip would be to make things personable! I run a boutique residential interior design firm. For 18 years, my company went by a different company name that was generic and not very memorable. I wanted my brand to be personal and showcase what kind of designer I really was. I take so much pride in each project and put my heart and soul into each design. I was already putting my name on the line for each of my clients, I thought, why not put my name on my business? That&#8217;s when we rebranded to Alisha Taylor Interiors. There is a special story that goes along with my company name change as I went through a personal name change as well. After being a single mom for 10 years, I met and married my soulmate who changed my last name. I wanted to share this story and what it meant for my company! We published a <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=HZYrmOFrBvM\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">video on social media<\/span><\/a><span style=\"font-weight: 400;\"> about what it meant to embody \u201cpersonal branding.\u201d<\/span><\/p>\n<p><em><strong>Alisha Taylor, <a href=\"https:\/\/www.alishataylor.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Alisha Taylor Interiors<\/a><\/strong><\/em><\/p>\n<h3><b>Cornerstone on Consistency\u00a0\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The best agents we have worked with handle all of the components of a real estate transaction with professionalism and follow-through.\u00a0 Your \u201cbrand\u201d is what you do with consistency and excellence.<\/span><\/p>\n<p><em><strong>Rod Cullum, <a href=\"https:\/\/cullumhomes.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Cullum Home<\/a><\/strong><\/em><\/p>\n<h3><b>Follow Up With Handwritten Notes\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Send handwritten thank-you notes to customers\u2026 often! When they hire you to be their agent, when they close on a house, after they move in \u2014 there\u2019s really no bad time to send a thank-you note. Keeping track of birthdays, home move-in anniversaries, and more lets your customers know that you genuinely care about them and are invested in their forever homes.\u00a0<\/span><\/p>\n<p><em><strong>David Wachs, <a href=\"https:\/\/handwrytten.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Handwrytten<\/a><\/strong><\/em><\/p>\n<h3><b>Invest in Digital Marketing\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As a Digital PR Manager, I would recommend investing time and money in growing your digital footprint. No matter what industry you\u2019re in, growing your personal brand through your website and social platforms help maximize your expertise and authority online. Over time, being the go-to person for expertise in your preferred field should have the algorithms working in your favor. This will make it easier for the right people to find you and your products or services.\u00a0<\/span><\/p>\n<p><em><strong>Rronniba Pemberton, <a href=\"https:\/\/markitors.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Markitors<\/a><\/strong><\/em><\/p>\n<h3><b>Build Your Local Presence<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For real estate agents, having a local community presence is essential. Focus on crafting an authentic, thoughtful and caring community advocate will help boost your personal branding. Make an effort to attend local community offline events. Host your own real estate seminar to share your insights. Participating as a speaker at the local chamber or association events will help you get known around the neighborhood.<\/span><\/p>\n<p><em><strong>Jill Sandy,<a href=\"https:\/\/constantdelights.com\/\" target=\"_blank\" rel=\"nofollow noopener\"> Constant Delights<\/a><\/strong><\/em><\/p>\n<h3><b>Be Your Authentic Self\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As someone who has bought and sold several homes, I can say that the best branding tip I have for real estate agents is authenticity. There are so many &#8220;fake&#8221; real estate agents out there and if you are authentic and real with your clients you will see amazing results. These customers will refer you to their friends and your business will grow tenfold.<\/span><\/p>\n<p><em><strong>Peter Horvath,<a href=\"https:\/\/hightimes.com\/\" target=\"_blank\" rel=\"nofollow noopener\"> High Times<\/a><\/strong><\/em><\/p>\n<h3><b>Obtain a Trademark\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Take the time out to hire a professional branding strategist\/designer on the front end. Realtors need to establish a strong brand identity out the gate. Real estate agents need to start with establishing something as simple as a color scheme\/mood board; logo, and graphics for your social media. Take the time to create a signature look upfront, hence you won&#8217;t need to spend time on the back end, recreating your look. Make sure that you secure your Brand Name on all social media platforms and obtain a trademark. You don&#8217;t want to spend all this time and effort in creating a brand to have someone else submit a trademark application. Be consistent on social media platforms.<\/span><\/p>\n<p><em><strong>Marvette Critney,<a href=\"http:\/\/www.themelaningoddess.com\/\" target=\"_blank\" rel=\"nofollow noopener\"> Black Girl Magic LLC<\/a><\/strong><\/em><\/p>\n<h3><b>Find Your Niche Social Media<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Everyone has a preferred social media account. Instead of spending a lot of time scattered across different ones, focus on a core social media. Create content that you love for that one specifically. Feel free to promote your content on other social media but focusing on one and making content that really works for that one will help you grow your brand exponentially!<\/span><\/p>\n<p><em><strong>Loren Howard,<a href=\"https:\/\/www.primeplusmortgages.com\/\" target=\"_blank\" rel=\"nofollow noopener\"> Prime Plus Mortgages<\/a><\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is your best personal branding tip for real estate agents? Having a brand is the way to make a mark on the world and continue to thrive in any profession. To help real estate agents with building their personal brand, we asked CEOs and business professionals this question for their best tips. From building [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":4287,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13,15],"tags":[],"class_list":["post-4286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-spotlight"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/4286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/comments?post=4286"}],"version-history":[{"count":3,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/4286\/revisions"}],"predecessor-version":[{"id":4302,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/4286\/revisions\/4302"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media\/4287"}],"wp:attachment":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media?parent=4286"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/categories?post=4286"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/tags?post=4286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}