{"id":3279,"date":"2021-01-19T22:01:57","date_gmt":"2021-01-19T22:01:57","guid":{"rendered":"http:\/\/realestateagentmagazine.com\/?p=3279"},"modified":"2021-06-09T18:42:56","modified_gmt":"2021-06-09T18:42:56","slug":"top-6-residential-real-estate-niches-for-agent-brands","status":"publish","type":"post","link":"https:\/\/realestateagentmagazine.com\/top-6-residential-real-estate-niches-for-agent-brands","title":{"rendered":"Top 6 Residential Real Estate Niches for Agent Brands"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">What are the top residential real estate niches agents should consider creating for their brand?\u00a0<\/span><span style=\"font-weight: 400;\">Here are a few real estate niches residential agents could potentially consider when branding their business.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One-Mile Radius\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Single Families<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Investors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find a Common Thread Item Across All Properties<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer Virtual Experiences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Comfort Homes<\/span><\/li>\n<\/ul>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-3281 size-large\" src=\"http:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/01\/residential-real-estate-niches-1024x538.jpg\" alt=\"residential real estate niches\" width=\"1024\" height=\"538\" srcset=\"https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/01\/residential-real-estate-niches-1024x538.jpg 1024w, https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/01\/residential-real-estate-niches-300x158.jpg 300w, https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/01\/residential-real-estate-niches-768x403.jpg 768w, https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/01\/residential-real-estate-niches-1536x807.jpg 1536w, https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/01\/residential-real-estate-niches-750x394.jpg 750w, https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/01\/residential-real-estate-niches-1140x599.jpg 1140w, https:\/\/realestateagentmagazine.com\/wp-content\/uploads\/2021\/01\/residential-real-estate-niches.jpg 1999w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>One-Mile Radius<\/h2>\n<p><span style=\"font-weight: 400;\">Our landlord has spent the last forty years buying, renting, and dominating commercial properties within a one-mile radius in South Scottsdale. You enter into his office, and there\u2019s a wood-carved map of that one-mile radius. Honestly, the dedication and commitment behind the strategy is inspiring. Plus, if you want property in South Scottsdale, the monopoly he has on the neighborhood inspires phone calls, which is what residential real estate agents want. If you are looking for a niche, consider carving out a one-mile radius on a map and making your brand be about that area.\u00a0<\/span><\/p>\n<p><em><strong>\u2014 Brett Farmiloe, <a href=\"https:\/\/markitors.com\/real-estate-seo\/\" target=\"_blank\" rel=\"nofollow noopener\">Markitors<\/a><\/strong><\/em><\/p>\n<h2>Single Families<\/h2>\n<p><span style=\"font-weight: 400;\">The demand for single-family, detached homes continues to strengthen in our market. Other top considerations include properties offering desirable amenities within walking distance or nearby access to resorts, parks, and other outdoor attractions, and larger lots that provide more space for family activities.<\/span><\/p>\n<p><em><strong>\u2014 Rod Cullum, <a href=\"https:\/\/cullumhomes.com\/\" target=\"_blank\" rel=\"nofollow noopener\">Cullum Homes<\/a><\/strong><\/em><\/p>\n<h2>Investors<\/h2>\n<p><span style=\"font-weight: 400;\">Heading into 2021 it seems clear that there will be an increase in distressed homeowners. Housing has been on the upswing for years and many speculate that we are going to see another 2008 crash soon. This is where the line of agents and investors tend to cross over and neither one is great is doing what the other one does. The average agents tend to struggle navigating situations like foreclosure or properties in poor condition. They are hard to sell for top dollar, there are a lot of steps and extra paperwork involved, additional risk, etc. That\u2019s when investors or cash buyers can come in and help. In preparation for this next year or future years, agents should consider being the go-to realtor for these kinds of homeowners. Invest in education to learn if you haven\u2019t. Build up a good cash buyers list you can leverage and become a resource for investors to find properties.<\/span><\/p>\n<p><em><strong>\u2014 Phil Bryson,<a href=\"https:\/\/www.easyazhomebuyer.com\/\" target=\"_blank\" rel=\"nofollow noopener\"> Easy AZ Home Buyer<\/a><\/strong><\/em><\/p>\n<h2>Find a Common Thread Item Across All Properties<\/h2>\n<p><span style=\"font-weight: 400;\">You have the realtor who loves luxury homes, the realtor who is all about finding Beadle architecture, and the realtor who has niched themselves as the flipper. These are all fantastic niches, but they are becoming oversaturated. My standout niche advice is to find a common thread item that you can highlight across neighborhoods, home types, and values. Such as being the agent who crafts the best &#8220;life tales&#8221; for what a house can be, or a tongue-in-cheek agent who can find a hilarious aspect about each property and oversell that in visuals and descriptions.<\/span><\/p>\n<p><em><strong><a href=\"https:\/\/www.linkedin.com\/in\/hruzsa-design-marketing\/\" target=\"_blank\" rel=\"nofollow noopener\">\u2014 Hana Ruzsa Alanis<\/a>, Graphic Designer &amp; Marketing Specialist<\/strong><\/em><\/p>\n<h2>Offer Virtual Experiences<\/h2>\n<p><span style=\"font-weight: 400;\">When working in residential real estate customer experience is everything. With Covid and social distancing causing industries like this to adapt having a virtual setup is a big differentiator. If you are in the real estate area you should be using and promoting a virtual reality (VR) walk-through of your listed properties. VR is a cornerstone of training and tours, especially now in this social setup. So, as a person in this industry, you should be embracing immersion type technologies to really set yourself apart from every other realtor out there.<\/span> <span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><em><strong>\u2014 Mark Smith,<a href=\"http:\/\/www.uat.edu\/\" target=\"_blank\" rel=\"nofollow noopener\"> UAT<\/a><\/strong><\/em><\/p>\n<h2>Comfort Homes<\/h2>\n<p><span style=\"font-weight: 400;\">2020 saw many people spending a lot more time in their homes than they ever thought they would. And this made many of them realize that they&#8217;ve been overlooking the creature comforts that would make their home a comfortable place to spend the vast majority of their time in. 2021 should be the year of people making sure that their homes are places that they\\&#8217;d be ok holing up in for, say, a nine-month lockdown. Real estate agents should tackle the niche of comfort homes. These are homes that are comfortable and cozy but spacious enough so all members of the family have their own space.<\/span><\/p>\n<p><strong><em>\u2014 Mark Varnas,<a href=\"http:\/\/red9.com\/\" target=\"_blank\" rel=\"nofollow noopener\"> Red9<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What are the top residential real estate niches agents should consider creating for their brand?\u00a0Here are a few real estate niches residential agents could potentially consider when branding their business.\u00a0\u00a0 One-Mile Radius\u00a0 Single Families Investors Find a Common Thread Item Across All Properties Offer Virtual Experiences Comfort Homes One-Mile Radius Our landlord has spent the [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":3284,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[21,15],"tags":[],"class_list":["post-3279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate-career","category-spotlight"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/3279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/users\/94"}],"replies":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/comments?post=3279"}],"version-history":[{"count":1,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/3279\/revisions"}],"predecessor-version":[{"id":4197,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/3279\/revisions\/4197"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media\/3284"}],"wp:attachment":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media?parent=3279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/categories?post=3279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/tags?post=3279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}