{"id":3205,"date":"2020-11-24T22:13:49","date_gmt":"2020-11-24T22:13:49","guid":{"rendered":"http:\/\/realestateagentmagazine.com\/?p=3205"},"modified":"2020-11-24T22:13:49","modified_gmt":"2020-11-24T22:13:49","slug":"gen-z-how-to-sell-to-a-new-generation-of-home-buyers","status":"publish","type":"post","link":"https:\/\/realestateagentmagazine.com\/gen-z-how-to-sell-to-a-new-generation-of-home-buyers","title":{"rendered":"Gen Z: How to Sell to a New Generation of Home Buyers"},"content":{"rendered":"

For the last few years, Millennials have been closely monitored to ensure that the housing market is responding to their needs. They made it through <\/a>the housing crash<\/a> that took place from 2007 until 2012 and became the largest home buying group on the market.<\/p>\n

While Millennials have been able to navigate the housing market successfully<\/a>, it\u2019s time to prepare for the next generation of homeowners: Generation Z.<\/p>\n

Understanding Generation Z<\/strong><\/h2>\n

To assist the new generation, we need to know exactly what we’re dealing with.<\/p>\n

Generation Z refers to those born between 1995 and 2012, and includes approximately 75 million people. While they\u2019re still relatively young, this generation knows exactly what they want, and will endeavor to get exactly that.<\/p>\n

If you can\u2019t meet their needs, they\u2019ll find someone that will.<\/p>\n

The digitally connected world that Gen Z has grown up in has given them the ability to make more informed decisions and compare all available options before making a commitment. This means they\u2019ve become accustomed to instant gratification and are accustomed to being surrounded by far more possibilities than previous generations.<\/p>\n

Additionally, they’ve grown up in a world filled with opportunities, and have had far more financial freedom than the generations before them.<\/p>\n

Taking on the real estate market<\/strong><\/h2>\n

If you can attract the Gen Z market and add them to your farm, you may experience an influx of business.<\/p>\n

During the 2016 REALTORS\u00ae Conference and Expo in Orlando, real estate experts consulted a panel made up of the Gen Z group about their views on the housing market. They found that 97 percent of them are looking to own a house during their lifetime<\/a>\u201481 percent of which stated that they will use a real estate agent to assist them.<\/p>\n

As a tech-savvy generation, they\u2019re looking for brands that make use of apps, social media, and other digital platforms to reach out to them. When it comes to making purchasing decisions, Gen Z will often shop around online to find the best deal, and the same can be said for property.<\/p>\n

Saving money is a priority for many, and they\u2019ll always seek the most cost-effective way to get something done.<\/p>\n

As a real estate agent, you need to listen to what they want – and deliver on exactly that.<\/p>\n

But delivering on this need needs to be properly managed and executed, otherwise the relationship won’t work.<\/p>\n

A recent survey<\/a> found that that:<\/p>\n