{"id":2765,"date":"2015-07-08T22:27:11","date_gmt":"2015-07-08T22:27:11","guid":{"rendered":"http:\/\/realestateagentmagazine.com\/?p=2765"},"modified":"2015-07-08T22:27:11","modified_gmt":"2015-07-08T22:27:11","slug":"jennie-johnson","status":"publish","type":"post","link":"https:\/\/realestateagentmagazine.com\/jennie-johnson","title":{"rendered":"Jennie Johnson: A Dedicated Mother, Agent & Neighbor"},"content":{"rendered":"

\u201cI love people.” It’s as simple as that.<\/p>\n

Jennie Johnson \u2013 born and raised in Boise, Idaho \u2013 loves her job because she loves working with people. After celebrating her third child\u2019s first birthday, Johnson was ready for a new adventure. She earned her real estate license.<\/p>\n

\u201cIt was really at the encouragement of my father,\u201d she shared. Recognizing her sales skills, her familiarity with the community and her strong people skills, he knew she would be a success. And, 10 years later, she is still going strong.<\/p>\n

After working on her own for a while \u2013 watching and learning from other professionals \u2013 she joined a team. \u201cI learned a lot working with that team,\u201d she said. \u201cI observed and quickly realized this was something I could do.\u201d<\/p>\n

So, a year ago, Johnson set out to found the Jennie Johnson Team<\/a>. \u201cIt all came together rather naturally,\u201d she said. Keeping the work in the family, she recruited her brother-in-law to craft together her branding. Her only instructions to keep it pink.<\/p>\n

\u201cI started with a team of four agents,\u201d she said. \u201cIncluding myself. Today, I have five. And I have hopes of continuing to grow as we are able.\u201d<\/p>\n

The group is fairly close. \u201cWe\u2019re all mothers,\u201d she said. \u201cWe have teenage daughters and can relate to the challenges of balancing between soccer meets and client showings. Really, my team is made up of my good friends.\u201d<\/p>\n

Once a week, Johnson hosts a meeting for all the buyer agents. They come together as a team to share updates, challenges and strategize. Johnson\u2019s motto, \u201cThe team that plays together, stays together.\u201d<\/p>\n

Taking the Reins<\/h2>\n

When Johnson first launched her team, nothing concerned her more than finding success. \u201cIt wasn\u2019t just for me anymore,\u201d she said. \u201cThis role has made me work so much harder; if I don\u2019t make money, they don\u2019t make money. I have salaried employees who depend on me. It\u2019s a lot of responsibility. You need to be prepared for it.\u201d<\/p>\n

Johnson was and is.<\/p>\n

\"Jennie
Jennie Johnson and her daughters<\/strong><\/figcaption><\/figure>\n

Each morning, after a jog to get her energy flowing, Johnson picks up the phone and lead generates for two hours, calling past clients to check in, following up on buyers from a model home showing and reaching out to her contacts. \u201cIt\u2019s something we do together a lot,\u201d she said. \u201cWe\u2019ll work on our scripts and we\u2019ll just keep calling.\u201d<\/p>\n

According to Johnson, this is one of the most important processes to getting more listings. \u201cIt\u2019s the three L\u2019s,\u201d she said. \u201cLeads, listings and buyer leads. If you don\u2019t have leads, you can\u2019t get listings.\u201d<\/p>\n

For Johnson, this is how she has achieved success in real estate. \u201cWe need to define success for ourselves,\u201d she said. \u201cI set goals and sit down and do the work to achieve it. Each of us needs to do the same to find our definition of success.\u201d<\/p>\n

Johnson has learned everything she knows from watching others and growing from it. \u201cIf I came across something I didn\u2019t know enough about, I researched it. I learned how to work successfully with a buyer. I learned the market because if you don\u2019t know it, people won\u2019t want to work with you.\u201d<\/p>\n

The Typical Client<\/h2>\n

For Johnson, there is no typical client. \u201cI\u2019ve worked with $50,000 buyers up to the million-dollar buyers,\u201d she said. \u201cI don\u2019t have a preference. I sell brand new homes, I sold foreclosures and I sell traditional resale properties. I\u2019ve dabbled in everything.\u201d<\/p>\n

Johnson has aligned herself with Brighton Homes, sharing the same values as the company. She has worked in the Ashbury and Syringa communities in Eagle; BainBridge and Paramount in Meridian; and she is excited to open a new community, Century Farm in Meridian later this summer.<\/p>\n

Being in a position to help her clients purchase their next home is what makes it all worth it for her. \u201cIt needs to be about more than the commission,\u201d she said. \u201cFor me, it certainly is. Being able to help someone make a huge change in their life is well worth the effort.\u201d<\/p>\n

Working with the clients, Johnson has learned two very important lessons over the years. Firstly, you need to give to others. \u201cBe helpful and good things will come back to you,\u201d she said. Secondly, be transparent. \u201cIf you make a mistake, be up front about it. We\u2019re human, so mistakes are inevitable. Coming forward immediately and communicating it to the client will take you one step closer to correcting that mistake.\u201d<\/p>\n

According to Lisa Clayton, Johnson\u2019s real estate assistant for more than three years, \u201cJohnson is so kind. She leads with her heart. She wants to say yes to everyone. She looks for solutions before she says no. She\u2019s kind, humble and loving.\u201d<\/p>\n

Looking ahead Jennie Johnson is excited to keep forging ahead in her career. \u201cI\u2019m doing what I love to do,\u201d she said.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cI love people.” It’s as simple as that. Jennie Johnson \u2013 born and raised in Boise, Idaho \u2013 loves her job because she loves working with people. After celebrating her third child\u2019s first birthday, Johnson was ready for a new adventure. She earned her real estate license. \u201cIt was really at the encouragement of my […]<\/p>\n","protected":false},"author":44,"featured_media":2767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,3],"tags":[],"class_list":["post-2765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boise","category-feature"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/2765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/users\/44"}],"replies":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/comments?post=2765"}],"version-history":[{"count":0,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/2765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media\/2767"}],"wp:attachment":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media?parent=2765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/categories?post=2765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/tags?post=2765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}