RE\/MAX Advantage Plus<\/a>.<\/p>\nSteve Westmark, Dan Plowman, Katherine (Kat) Kitt, Joel Hentges, and Kathleen Cantazaro are all seasoned professionals with decades of experience, impressive track records and strikingly similar geographical and vocational backgrounds, and they\u2019ve all found a new home at RE\/MAX Advantage Plus.<\/p>\n
THE RIGHT PLACE TO CALL HOME<\/h2>\n
Founded by Eric Malmberg in 2002, RE\/MAX Advantage Plus fairly exploded onto the local real estate scene, a virtual overnight success beginning with their flagship office in Lakeville, MN. Establishing themselves as an innovative technology leader, forward-thinking with a reputation for taking a personal interest in the success of every associate, the brokerage flourished, expanding in less than a decade to more than 17 locations throughout the Twin Cities area. They proved that their popular slogan, \u201cThe Right Place to Call Home\u201d is not just a marketing mantra, but a pledge to every agent and client. It also seems to be very apropos as they welcome the newest members of their family of associates that now numbers more than 440 extending across the Twin Cities.<\/p>\n
A passionate proponent in the use of any and all available technology, Malmberg has continued to adapt and employ the latest tools and procedures to ensure a robust atmosphere where all associates can thrive. The brokerage has adopted a new and secure Kunversion system (soon to be upgraded to KVCore) which gives potential buyers and sellers a tailored communication experience. The system monitors the activity of visitors, taking note of their interests and allowing the associate to better serve their needs. Additionally, the RE\/MAX Design Center offers a marketing program available to all of sales associates free of charge, to assist in the successful marketing of their business and their listings.<\/p>\n
It is in this energetic climate that the five new associates have found a new home. It\u2019s obvious too, that they are a welcome addition to the team.<\/p>\n
\u201cWe are thrilled to welcome these talented and accomplished professionals,\u201d says RE\/MAX Advantage Plus Executive Recruiter Katie Conrad. \u201cEach brings a wealth of knowledge and experience and it\u2019s already apparent that they fit in with our culture beautifully.<\/p>\n
\u201cWe hire to our core values and every one of these polished professionals epitomize exactly what we stand for. They are a tremendous added value to our office.\u201d<\/p>\n
It seems the newcomers are equally thrilled to be part of this thriving organization.<\/p>\n
\u201cI am impressed with the great thought and technology programs they have along with upgrades,\u201d says Westmark of his new brokerage. \u201cFor instance, Kunversion website with automatic house evaluations, property searches and social media boost bulletin. There\u2019s also BombBomb, Cloud CMA and List Pro Hub; it\u2019s obvious they are aware of, and provide, the latest tools that help us better serve our clients.\u201d<\/p>\n
And Kathleen Cantazaro seems to agree. \u201cI am sure is where I will be until I retire,\u201d she says \u201cThey have the tools and state of the art technology to move their agents fast forward. They are available, and genuinely have made the transition as easy and stress free as possible. I am confident this will be my final move, and I will leave my team in good hands.\u201d<\/p>\n
Plowman describes his reasons for the move this way: \u201cMy deciding to go with RE\/MAX Advantage Plus had to do with the positive reputation that Eric Malmberg has in the industry, the number of great agents I\u2019ve worked with over the years that are with RE\/MAX Advantage Plus and the convenient Minnetonka location.\u201d<\/p>\n
With a brand as big and internationally respected as RE\/MAX, it\u2019s easy to appreciate the myriad ways Marketing Director Melissa Sletto has been able to extend this advantage further building the stellar reputation and helping each associate develop their business.<\/p>\n
\u201cWe work with each associate on a very individualized basis and help them build their own business while continuing to expand our presence in the market,\u201d says Sletto. \u201cLike Katie, I feel very excited to have these wonderful people as part of our group. Each one has his or her own style, personality and of course, a wealth of knowledge to share.\u201d<\/p>\n
Each of the five has a unique path that has led them to RE\/MAX Advantage Plus.<\/p>\n
STEVE WESTMARK<\/h2>\n
\u201cI have a 40-point marketing plan for my sellers that helps ensure a streamlined process and a maximized sale,\u201d says veteran REALTOR\u00ae Steve Westmark. \u201cI listen to what is working in the current market and then implement the best to create a personalized marketing plan for each seller. By utilizing the latest and most effective programs such as Matterport, Bomb- Bomb, Boosts to Social Media and Voice Pad combined with Smart Phone apps and relevant \u2018old-school\u2019 techniques, I can create a marketing campaign appropriate and somewhat unique for each situation.\u201d<\/p>\n
With an impressive real estate career than spans more than 44 years, Westmark has earned a reputation for conscientious attention to detail, up-to-the minute knowledge of current market trends and a genuinely warm and gracious personality that translates into customer service second to none. His years of experience and accrued knowledge serve as a dynamic base from which he confidently evaluates each client\u2019s situation, property and goals before presenting a meticulously designed marketing plan.<\/p>\n
For his buyers, this same expertise ensures that they are not only afforded the opportunity to view and consider the properties most closely matching their ideal, but once they\u2019ve found \u201cthe one\u201d, Westmark can be depended upon to negotiate the best price, terms and timetable.<\/p>\n
\u201cI believe one of the best things I can do for my customers and clients is to have a large knowledge base to help them with the real estate transaction,\u201d he says. \u201cCertainly, there\u2019s always the potential for problems or challenges in any transaction, however, by staying abreast of market conditions, continuing education classes and just staying up-to-date on anything relating to our industry, I feel confident that I either have the answer or know the person who does.\u201d<\/p>\n
It\u2019s unusual for any transaction to proceed from start to finish without any small \u201cbump\u201d or issue. Life is full of surprises and they aren\u2019t always happy ones. As Westmark indicates, education and preparation are two sure-fire ways to navigate complications or unexpected issues.<\/p>\n
\u201cOne of my strengths is problem solving,\u201d he says. \u201cI like helping people and bringing solutions to these situations gives me great satisfaction.\u201d<\/p>\n
Westmark and his wife Maggie Gardner, a medical product manager for Coloplast, have four grown children and four granddaughters, \u201cWe love spending time with those little girls and spoiling them like good grandparents should,\u201d he says with a grin.<\/p>\n
He and Maggie also enjoy motorcycling, golfing and, like all good Minnesotans, boating and snowmobiling. \u201cWe love traveling,\u201d says Westmark, \u201cAnd, Maggie and I have our bucket list of places we want to visit. We\u2019ve been trying to make it to about two every year.\u201d<\/p>\n
Given his years of experience and solid reputation, Westmark is frequently approached by younger agents or those just entering the industry. Naturally, they are interested in any advice he might offer.<\/p>\n
\u201cReal estate sales are not a sprint,\u201d he offers wisely, \u201cit is a marathon! Work for the triple win-attitude and perseverance!\u201d<\/p>\n
Westmark\u2019s Designations: Certified Residential Specialist (CRS), Certified Real Estate Brokerage Manager (CRB), Accredited Buyer Representative (ABR), GREEN, ePRO, Senior Real Estate Specialist (SRES), CDPE, CIAS.<\/p>\n
DAN PLOWMAN<\/h2>\n
Dan Plowman was still in high school when he first explored the idea of going into real estate. \u201cDuring my senior year at Minnetonka High School I met with Don Streeter, past president of MAAR and owner of Streeter Andrs, about the possibility of selling real estate,\u201d he says. \u201cI liked the idea of being self-employed and being able to regulate my earnings and schedule. Prior to getting my real estate license, I had my own landscaping business. Also, my brother was in real estate and he was very encouraging.\u201d<\/p>\n
Over the past 35 years, Plowman has built an impressive and very successful real estate business as well as a reputation for honesty, hard work and a sincere interest in his clients. As with most new ventures, the first couple of years were tough; long hours and lots of hard work. But it all paid off.<\/p>\n
\u201cBy my second year in the business things started to click,\u201d he says, \u201cand I felt like I was in a career I could really enjoy. My name was getting out there and sales were coming in. I discovered that folks just liked talking real estate. I was discovering that there wasn\u2019t some magical formula, all I had to do was be myself and treat people the way I would want to be treated. Over the years that\u2019s never changed, I\u2019ve always put my client\u2019s needs over my own.<\/p>\n
\u201cThere have been numerous occasions when, after consulting with a client it was apparent that, for whatever reason, the timing wasn\u2019t right for them,\u201d he continues. \u201cI\u2019ve never tried to push a sale, it has to be the right thing for my client, I\u2019m always looking out for their best interest. I\u2019ve found that in those instances, when the time was right they came back to me.\u201d<\/p>\n
Now that he\u2019s something of a veteran in the industry, newcomers frequently ask him for advice. \u201cPerhaps the best advice I can give is simply to be honest,\u201d he says. \u201cThe \u2018Golden Rule\u2019 sums it up best. \u2018Do unto others as you would have others do unto you.\u2019\u201d<\/p>\n
It\u2019s a theme that is consistent through all aspects of his life. He generously and enthusiastically gives of himself to many non-profit organizations, particularly those that help young people.<\/p>\n
\u201cI am involved with Youth Investment Foundation (dealing with kids in the suburbs who are struggling with poor choices and or family issues) and Minnesota Teen & Adult Challenge (located in Minneapolis dealing with similar issues),\u201d says Plowman. \u201cI also assist with the Minnesota NflAlumni raising funds for many local charities, and have been very active with my church for the past 40 years.\u201d<\/p>\n
Married for 34 years, he and his wife have three grown children, two of whom live close by while the third resides in Boston. But if you want to see his face light up, just ask about the three little ladies in his life.<\/p>\n
\u201cWe have three incredible granddaughters,\u201d he says, fairly bursting with pride. \u201cThey definitely have grandpa wrapped around their little fingers. They bring so much joy and delight to my life.\u201d<\/p>\n
Though passionately dedicated to his clients, Plowman is careful to maintain a healthy balance in his life. \u201cI make it a priority to balance family and work,\u201d he says. \u201cI\u2019ve never sacrificed quality time to chase the almighty dollar. Maybe I\u2019ll never be the biggest producer in town. I do however, work hard and do a great job for my clients.\u201d<\/p>\n
Plowman\u2019s Designations: Certified Residential Specialist (CRS) and Graduate of the Realtor Institute (GRI).<\/p>\n
KAT KITT<\/h2>\n
\u201cAs a buyer representative, I make it my business to understand what is important to my buyers and their families,\u201d says Kat Kitt. \u201cReal estate is not about just buying a home, but rather the investment into a lifestyle and a community that will support my clients and their family as they grow.<\/p>\n
\u201cAs a seller representative, I provide all the tools needed to maximize the return on what is likely the biggest investment of their life,\u201d she continues. \u201cThe home will have all of the exposure it needs for it to sell quickly and for the maximum dollar value.\u201d<\/p>\n
A 40-year resident of the Lake Minnetonka area with more than a dozen years as a successful REALTOR\u00ae, Kitt considers herself an expert of this highly-desirable area, as well as the surrounding lakeside communities and the southwest suburbs.<\/p>\n
\u201cThe majority of my experience has been within the residential sales market with an exceptional understanding and involvement with homes in this very appealing area,\u201d she says. \u201cI make it my business to completely understand my client\u2019s situation and what matters most to them and their families. Having a first-hand, longstanding knowledge of and appreciation for this area is a distinct advantage.\u201d<\/p>\n
As proficient as she is with the tasks of listing, marketing, locating desirable properties to purchase and negotiating the best price for her buyers, these represent only a fraction of the services Kitt provides. With a warm and ingratiating personality, Kitt bonds with her clients, developing relationships that often blossom into life-long friendships.<\/p>\n
Because she never perceives these as simply \u201ctransactions\u201d but rather, helping and guiding a friend through the complexities of real estate, Kitt says once the house is bought or sold her work is just beginning.<\/p>\n
\u201cMy job does not end when the transaction is complete,\u201d she says. \u201cI make it a point to stay in touch with my clients and always remain a valuable resource. I am committed to adding value during the transaction and in the months and years in between. My 10 years as a member of \u201cBNI\u201d Business Networking International, have cultivated a high level of resources through building business relationships that I share with clients.\u201d<\/p>\n
Though it\u2019s virtually impossible to draw a definitive line between work and personal time, due to both her passion for her work and drive to provide only the most exceptional customer service, Kitt does enjoy activities that help burn off her seemingly inexhaustible energy.<\/p>\n
\u201cOutside of work I am very passionate about maintaining excellent health and fitness,\u201d she says. \u201cI enjoy working out, boating\/sailing, hiking and golf. My favorite, when I have time off, is traveling and discovering new and exciting places to visit with friends and family. I enjoy the flexibility and variety of each day in real estate, creating and maintaining relationships with past clients and the opportunity for new relationships.\u201d<\/p>\n
She also gives generously of her time, volunteering at such organizations as the Minnetonka Yacht Club Sailing Regatta\u2019s and as an avid member of the Minnesota Landscape Arboretum, where she severs on the board of directors.<\/p>\n
Kitt\u2019s Designations: Residential Real Estate Specialist, CLHMS, CNS, ABR, REBAC<\/p>\n
KATHLEEN CANTAZARO<\/h2>\n
\u201cIt\u2019s been many happy years filled with challenges and new changes in the industry every year,\u201d is how Kathleen Cantazaro describes her life in real estate. \u201cIt\u2019s enabled me to work at a job I love, helping people with all their real estate needs and creating long-lasting relationships.\u201d<\/p>\n
Long before she ever considered turning it into a career, Cantazaro was already honing her skills. As newlyweds, she and her husband purchased their first home in 1973. Five years later, with their first child on the way, they decided they needed a larger home.<\/p>\n
\u201cWe found a house in Minnetonka,\u201d she says. \u201cTo save money, we decided to try to sell our existing home ourselves. We fielded several offers and completed the final transaction with the help of an attorney. We did the same thing when we moved to our second home in Minnetonka.\u201d<\/p>\n
Family is a top priority for Cantazaro, which now includes not only her two grown daughters, but precious grandchildren as well. She says that over the years she\u2019s learned how to find a happy balance between family time and her clients, but admits that the fiexibility of being a REALTOR \u00ae as opposed to a traditional nine to five job, has made this much easier.<\/p>\n
\u201cIt\u2019s a process to try to find a happy medium between my clients and my family,\u201d she says, \u201cbut it is possible, and I have always tried to have family come first. There have to be boundaries set to successfully maintain both.\u201d<\/p>\n
According to her clients and colleagues, Cantazaro has seemingly infinite patience and a deep empathy for what her clients are experiencing. \u201cI tell them we will look at as many houses as they need to until they walk in and \u2018love it\u2019,\u201d she says. \u201cIt\u2019s the largest purchase they will likely ever make, and should be chosen carefully. It\u2019s a process full of emotion and communication is key with all parties involved.<\/p>\n
\u201cI always assure them that together, we will find the perfect home for them, and let them know that there\u2019s isn\u2019t a clock ticking in the background,\u201d she adds. \u201cI do everything I can to let them know I truly care about them and to do my part to make it a comfortable and exciting experience.\u201d<\/p>\n
Although friends would describe her personality as easy-going, Cantazaro takes her role very seriously. \u201cWhether they are buying or selling, they have chosen you to be their REALTOR\u00ae and that\u2019s something I don\u2019t take lightly,\u201d she says. \u201cThey have placed their trust in me and I won\u2019t let them down. Here again, communication is paramount. I realize that some people, caught up in the excitement of the purchase, seem to feel that I should be available 24\/7, but if I communicate clearly and do my best to respond to them as quickly as possible their expectations become a little more realistic.\u201d<\/p>\n
With a passion and enthusiasm that is apparent, Cantazaro\u2019s feeling about her work can probably be best summed up in the following comment: \u201cEvery day is new and exciting,\u201d she says, \u201cand I\u2019ve never felt like it was a job.\u201d<\/p>\n
Cantazaro\u2019s designations: Broker, Certified Residential Specials (CRS) and SRES.<\/p>\n
JOEL HENTGES<\/h2>\n
\u201cThis has really been my only career,\u201d says Joel Hentges. \u201cI left college in 1979, passed the test and started working at Edina Realty in August of that year. I spent most of my career at Counselor Realty and just recently joined REMAX Advantage Plus to finish out the balance of my career for the next 10 years or so.<\/p>\n
\u201cI was a bartender in college so that was a good training ground for my people skills or lack thereof on occasion,\u201d he adds with a smile.<\/p>\n
It was while in college that Hentges first became interested in real estate. He began by helping out a friend who was an agent in St. Cloud and found the work compatible with his skills and personality.<\/p>\n
\u201cI was helping my friend work on his St. Cloud rentals,\u201d he says. \u201cAlso, one of my uncles was an agent in the Brainerd lakes area, so I had the opportunity to see what the business was all about. Both of them encouraged me to get into real estate. As my interest grew, Dave Moore at Edina Realty explained how to get my license and offered some suggestions as to how to get started.\u201d<\/p>\n
Actually, Hentges says he was very fortunate to have many people who served as mentors at various stages of his early career. \u201cWhen I started, Jeff Martineau was very helpful. He\u2019s still very active with Coldwell Banker and we remain good friends. There were others too. They all helped me in various ways and at different stages as I was building my business. I feel very lucky.\u201d<\/p>\n
Thirty-eight years later, Hentges has built a very successful business in his own personal style.<\/p>\n
\u201cThere are a few things that I do that are uniquely my own,\u201d he says. \u201cFor instance, I\u2019ve discovered tremendous success working a small area where I have lived most of my life. The obvious advantage is my level of knowledge; I have an intimate awareness of everything going on.<\/p>\n
\u201cAnother thing, I\u2019ve always made a point of having all of my listings pre-inspected to avoid any \u2018surprises\u2019,\u201d he adds. \u201cForewarned is forearmed. This way, the homeowners have an option to either make the repairs or disclose the issues up front.\u201d<\/p>\n
Despite the big push for all things digital, Hentges still believes in \u201cold-school\u201d marketing and has the results to back him up. \u201cI still do a lot of direct-mail and, about five times a year I send out a custom newspaper to seven thousand homes in the area. Everyone is chasing the latest tech idea, but most of my clients are 50 years or older and they feel comfortable reading something they can hold in their hands.\u201d<\/p>\n
Ultimately, Hentges champions the idea that real estate is, and always will be a \u201cpeople business\u201d.<\/p>\n
\u201cContact make contracts,\u201d he says \u201cThis is a people business and you have to have a lot of personal contact to make a go of it. Stop walking around like a zombie looking at your phone and please return phone calls when asked too.\u201d<\/p>\n
Hentges\u2019 Designations: Certified Residential Specialist (CRS).<\/p>\n
Looking toward the future, Westmark, Plowman, Kitt, Hentges and Cantazaro have all expressed an optimistic prognosis for not only their own business but for the RE\/MAX Advantage Plus team as a whole. For most of them, this is part two in a very long and successful career, so the fact that they have chosen to make the move at this time is an indication of the stellar reputation and high standards synonymous with this fine brokerage.<\/p>\n","protected":false},"excerpt":{"rendered":"
It\u2019s not unusual for agents, for one reason or another, to change brokerages over the course of their career. Typically, this is a decision made early-on, while he or she is still building their business and exploring their options; although it\u2019s not unheard of for more experienced professionals to also make a switch. What is […]<\/p>\n","protected":false},"author":4,"featured_media":1761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,5],"tags":[],"class_list":["post-1759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature","category-twin-cities"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/1759","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/comments?post=1759"}],"version-history":[{"count":0,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/1759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media\/1761"}],"wp:attachment":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media?parent=1759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/categories?post=1759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/tags?post=1759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}