{"id":1254,"date":"2019-01-11T21:34:25","date_gmt":"2019-01-11T21:34:25","guid":{"rendered":"http:\/\/realestateagentmagazine.com\/?p=1254"},"modified":"2019-01-11T21:34:25","modified_gmt":"2019-01-11T21:34:25","slug":"shannon-everett","status":"publish","type":"post","link":"https:\/\/realestateagentmagazine.com\/shannon-everett","title":{"rendered":"Shannon Everett: Knock Your Socks Off Service"},"content":{"rendered":"
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She was just 19 years old when she purchased her first home. Beyond being a symbol of independence and maturity, the experience prompted Shannon Everett to rethink her whole life plan.<\/p>\n<\/div>\n

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\u201cI always thought I wanted to be a nurse,\u201d she says, \u201cbut although I wanted to help people, I wasn\u2019t cut out for the medical field. All through high school I worked as a server, gradually working my way up in the hospitality business. By the time I graduated, I was responsible for opening restaurants for large companies.\u201d<\/p>\n<\/div>\n

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Finding, financing and then buying her first home, Everett was fascinated by every phase. By closing, she had discovered her real passion.<\/p>\n<\/div>\n

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\u201cIt might not be in the category of saving lives,\u201d she says, \u201cbut a REALTOR does have the opportunity to help a lot of people. I love meeting and becoming friends with people, and real estate seemed to combine everything that I enjoy most.\u201d<\/p>\n<\/div>\n

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Already accustomed to budgeting her time, Everett maintained her demanding job while attending real estate school. Given her solid work ethics and inherent business savvy, real estate seemed to be the perfect fit. Managing money is another positive trait that has helped propel her forward in life and business.<\/p>\n<\/div>\n

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\u201cWe have a saying, \u2018You start out cheap, and if you\u2019re lucky become frugal,\u201d she says with a laugh. \u201cI don\u2019t know, I\u2019m not sure I ever got past the cheap phase.\u201d<\/p>\n<\/div>\n

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Cheap or frugal, virtually every dollar she earned as a waitress was socked away. When she turned 18, Everett decided it was time to leave the nest.<\/p>\n<\/div>\n

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\u201cMy parents are wonderful,\u201d she says. \u201cThey\u2019ve always been loving and supportive, and certainly never even hinted for me to move out. I don\u2019t know, it just felt like it was time.\u201d<\/p>\n<\/div>\n

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With father\u2019s help, Everett found an apartment and signed a six-month lease. Four months later, this very money-conscious young woman had a startling revelation.<\/p>\n<\/div>\n

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\u201cI realized that what I was paying in rent for my small apartment, could be going toward a house payment,\u201d she says. \u201cSo, I saved a few more bucks and six months later, I bought my house. I just hate to throw away money!\u201d<\/p>\n<\/div>\n

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By 23, Everett owned three or four homes. One she flipped with a friend, one she lived in and the others were rentals. When the real estate bubble burst, she kept the home where she and her 13-year-old daughter Peyton still live today.<\/p>\n<\/div>\n

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VIPs<\/h3>\n<\/div>\n
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Just starting out in any field can be a struggle, but for those fortunate enough to benefit from the advice of a more senior professional, the road is a little smoother. Everett says she was blessed by having one very special woman in her life, Lea Archer.<\/p>\n<\/div>\n

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\u201cIn 1996, I started with RE\/MAX,\u201d she says, \u201cand I worked for this amazing woman who has been a mentor to me ever since. I was Lea\u2019s assistant for years. It was a wonderful opportunity; I was receiving a salary as well as a bonus on each closing and learning the business from someone who really knew what she was doing.<\/p>\n<\/div>\n

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\u201cWhen I finally went out on my own, Lea said, \u2018Finally! I tried to push you out years and years ago!\u2019 We still talk today,\u201d adds Everett.<\/p>\n<\/div>\n

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She certainly had a head start in both life and business, but while working for Archer, Everett took a bit of a hiatus. Newly married, she was helping her then-husband get his sand and gravel business going and was co-owner of a bar with her father.<\/p>\n<\/div>\n

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\u201cIt felt like I had my hand in everything,\u201d she says, \u201cso I put real estate on a back burner. I knew that when I was ready, I wanted to give my clients 100 percent. For me, it\u2019s not something to be done part time. I want to offer exceptional service and be available to my clients.\u201d<\/p>\n<\/div>\n

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Unfortunately, when she was ready to jump in with both feet, the climate was less than ideal. Everett was going through a divorce; she was the mother of a young child; the market was still reverberating from the historical recession; and she had very little savings.<\/p>\n<\/div>\n

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\u201cIt was pretty scary,\u201d she admits. \u201cBut, I decided, if I have to make it, I will. And I had to make it, for my daughter if nothing else.\u201d Despite all the cautionary tales she\u2019d heard, Everett made over $50,000 in her first year.<\/p>\n<\/div>\n

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\u201cIt\u2019s funny the things you are able to do when you\u2019re a starving single mom,\u201d she adds. \u201cA lot depends on how you look at things too. You can let it bring you down or let it teach you.\u201d<\/p>\n<\/div>\n

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Everett\u2019s courage, hard work and dedication not only launched her real estate career, it set a powerful example for her young daughter.<\/p>\n<\/div>\n

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\u201cYou might say she\u2019s \u2018guilty by association,\u2019\u201d Everett jokingly says of Peyton. \u201cShe knows all the terminology and is very patient with my crazy hours. Sometimes she\u2019ll say, \u2018Well, mom, are we through the inspection period, is it a deal?\u2019 She\u2019s really cute. And, she helps me stay focused. I\u2019m usually very wrapped up in my clients, but sometimes I just have to say, \u2018It doesn\u2019t matter what\u2019s going on, I need time with my daughter.\u2019 The one thing we cannot get back is time.\u201d<\/p>\n<\/div>\n

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The Shannon Group<\/h3>\n<\/div>\n
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As organized and professional as she is warm and engaging, Everett had a clear vision of what her business would look like before she even finished real estate school. Although born in Anchorage, Alaska, Everett was raised in the Phoenix area. An expert in this local market, she brings a wealth of knowledge and expertise about buying and selling real estate here.<\/p>\n<\/div>\n

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\u201cReal estate is my passion,\u201d she says. \u201cAttention to detail is pivotal to ensuring a smooth, efficient and successful transaction. Whether looking for a new home or hoping to sell, I pride myself on being able to provide my clients with the expertise, knowledge and the sincere concern necessary. In an ever-changing market, you need an agent who has experience and thinks outside of the box. I will do whatever it takes to help them accomplish their goals.\u201d<\/p>\n<\/div>\n

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For Everett, this also means bringing together a team of highly-skilled and dedicated professionals who are as committed to her clients as she is. The Shannon Group has earned a sterling reputation for know-how and willingness to go the extra mile. Consequently, they already have numerous repeat customers and hundreds of word-of-mouth referrals.<\/p>\n<\/div>\n

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\u201cWe truly try to help people,\u201d says Everett. \u201cThere are times when we meet with people who really aren\u2019t ready to buy or sell. Sometimes it\u2019s a financial issue, other times it might be for personal or even emotional reasons. We respect this and never try to push. That\u2019s not our role. We are here to advise, assist and alleviate undue stress \u2013 not convince someone it\u2019s their time to buy or sell.<\/p>\n<\/div>\n

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\u201cThe culture of our team is one where agents have room to grow,\u201d she continues. \u201cJust as I benefitted from a wonderful mentor who allowed me to learn and develop, so do I offer that same opportunity. The happy result is that ours is not a team with a revolving door. Our people stay because they are happy, fulfilled and feel like the important part of the whole that they are.\u201d<\/p>\n<\/div>\n

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An active member of the community, Everett has always been a huge supporter of local charitable organizations, not just through checks but sweat and elbow grease as well. Her team members enthusiastically follow her example, and each year they take on bigger projects to support.<\/p>\n<\/div>\n

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Big Firsts<\/h3>\n<\/div>\n
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Passionate about all facets of her work, Everett admits that she\u2019s particularly ardent about first-time homebuyers.<\/p>\n<\/div>\n

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\u201cIt\u2019s so incredible,\u201d she says enthusiastically, \u201cbecause you\u2019re handing them the keys to their very first home. They typically need a little more help navigating the process and securing financing. Actually, I admit I get that same thrill whether it\u2019s the first home or 40th. People say you have to wake up passionate and excited about what you do, and I\u2019m lucky enough to wake up raring to go every single day!\u201d<\/p>\n<\/div>\n

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Looking to the future, Everett says her primary focus is providing ever greater service to her clients and continuing to grow her team through support and opportunity.<\/p>\n<\/div>\n

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\u201cAs I tell all our clients,\u201d she says, \u201cour goal is to totally knock your socks off with our service, and if at any time we\u2019re not, I want you to call me out and tell me what it is, because I want to fix it.\u201d<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

She was just 19 years old when she purchased her first home. Beyond being a symbol of independence and maturity, the experience prompted Shannon Everett to rethink her whole life plan. \u201cI always thought I wanted to be a nurse,\u201d she says, \u201cbut although I wanted to help people, I wasn\u2019t cut out for the […]<\/p>\n","protected":false},"author":14,"featured_media":1641,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,6,18],"tags":[],"class_list":["post-1254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-feature","category-phoenix","category-spotlight-feature"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/1254","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/comments?post=1254"}],"version-history":[{"count":0,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/posts\/1254\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media\/1641"}],"wp:attachment":[{"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/media?parent=1254"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/categories?post=1254"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/realestateagentmagazine.com\/wp-json\/wp\/v2\/tags?post=1254"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}